Today, it won’t be wrong to say that no e-business can exist without digital marketing. This statement may sound harsh to you but today’s fast changing world, you have to harness social media or you may stay far behind. As a matter of fact, digital marketing can work in a very effective manner provided it is used the right way. Given below are 10 reasons why you may digital marketing is so important.
Unlike traditional marketing, social media and digital marketing don’t cost much. As a matter of fact, with this marketing method, you can reach a lot bigger audience without spending an arm and a leg. The majority of SMEs don’t afford traditional marketing methods. But online marketing is a cheap but effective solution for them. According to the Digital Marketing Spend Report of Gartner, 4 out of 10 people said that digital marketing saved them a great deal of money.
Unlike conventional marketing, it is a lot faster. The older methods require a lot of stages. You have to design, approve, print and then distribute, which may take months in some cases. On the other hand, the latest methods allow you to get the word out about your business in minutes.
You can’t just rely on paper when you have other means to attract your customers. For instance, you can use instant feedback, videos and songs. With online marketing, there are a lot of media at your disposal, such as email and social media. All of these methods cost a lot less than the classic methods.
If you use the latest methods of marketing, you can track and monitor you campaign results with ease. As a matter of fact, the whole process of monitoring will take no more than a few minutes. All of it is at your fingertips.
You may not believe it but social media presence can make your customer become more loyal. And most of them become your honest brand ambassadors.
With a solid strategy for marketing online, you can have a direction for your business. As soon as you come to know about your target customers are and what they want, you can align your company much more easily.
You can earn your customers’ trust. After all, no one can trust a company that has no website. The same is true about a company that has no Facebook page. With feedback and engagement, you can earn your clients’ or customers’ trust.
You can get your customers to your customer no matter where they are based in the world. Actually, digital marketing involves mobile phones, computers, tablet PC and iPads. And most people these days have these devices.
Digital marketing lets you compete with your competitors. As far as traditional marketing is concerned, you can’t compete with big players. But with a computer and your website, you can run circles around your competitors no matter how big they may be.
According to Google, businesses that make use of online marketing make a lot more money than other businesses. And revenue is what all businesses are after.